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Diageo
98 M
27.3%
0 votes
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Pernod Ricard
78 M
16.2%
0 votes
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Bacardi
35 M
10.7%
0 votes
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Beam Global Spirits & Wine
30 M
5.9%
0 votes
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Brown-Froman
19 M
5.2%
0 votes
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V&S Group
16 M
3.6%
0 votes
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Davide Campari-Milano
13 M
2.6%
0 votes
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Grup Tequila Cuervo
6 M
2.2%
0 votes
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Mast-Jagermeister
5.9 M
2%
0 votes
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Willian Grant & Sons
5.7 M
1.9%
0 votes
There's no multimedia content avaliable
Comments
on Friday 11 , January 2008
Líderes en el Mercado de Espirituosos
Diageo es el líder en ventas de bebidas espirituosas en el mundo, con un total de 98 millones de cajas de nueve litros vendidas en 2006. Le sigue en el ránking Pernod Ricard, con 78 millones. Los dos grupos persiguen la misma estrategia: crecimiento en el mercado de marcas premium y líderes y en mercados emergentes.
En este sentido, Diageo posee 17 de las 100 marcas más vendidas en el mundo (Smirnoff, Johnnie Walker, Captain Morgan, Baileys, José Cuervo, J&B, Gordons Gin, Crown Royal entre las primeras, sin contar con la cerveza Guinness) y Pernod Ricard con 19 (Ricard, Ballantines, Chivas Regal, Seagrams Gin, Malibu, 100 Pipers, entre las primeras), según datos de Impact.
En la primera columna se muestra los millones de cajas de 9 litros vendidas. En la segunda se muestra la cuota de mercado en %
SourceImpact
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